Vasana.

Business Brokerage Services

Sell your business with a broker who manages the process from valuation through closing.

Free confidential consultation. Local and national marketing. Qualified buyer screening. Negotiation and transaction management through close.

Start with a free, confidential consultation.

There is no charge or obligation for the introductory conversation. We'll talk with you to learn more about your business and its unique attributes, and explain what we do, how we do it, and what you can expect through the process.

Everything we discuss is completely confidential. If you decide to move forward, a $2,500 engagement fee begins the valuation, preparation, and sale process.

Free Consultation Strict Confidentiality Local & National Marketing No Obligation

Who We Are

A brokerage built by an operator.

Vasana was founded by Christina Gentry, who has spent more than 25 years building and running real companies, from real estate brokerage and retail to online stores, a tax and accounting practice, and consulting. She has advised business owners across industries including manufacturing, plumbing, electrical, real estate, retail, accounting, and professional services. Our focus is the sale of privately held businesses.

We get inside your operation, learn what makes it genuinely valuable, and then run the sale ourselves, marketing your business confidentially, vetting every buyer, and negotiating the deal all the way through to close. If you could use more time to build value first, our Business Transition & Exit Readiness work can help you get there before you go to market.

Why Call Us

What you get when you list with us.

Strict Confidentiality

Confidentiality is maintained throughout the entire process. Your staff, customers, and competitors never know your business is for sale until you want them to.

Aligned Incentives

The consultation is free, and if you decide not to list, you pay nothing. When you do list, our success fee is earned at closing, so our interests are aligned with getting your business sold at the right price.

Buyer & Acquirer Network

We market to individual buyers, strategic acquirers, investors, and private equity groups, and screen interested buyers for financial capacity and fit before confidential information is released.

Confidential Marketing

We market your business confidentially, locally and nationally, packaging it to attract the buyers who'll pay the most, without exposing your identity prematurely.

Banking Relationships

We have strong banking relationships that allow us to achieve successful closings, pre-screening deals with lenders so financing doesn't fall through at the finish line.

Business Valuation

We provide a valuation showing the range of values for your business, so you know what it's worth.

What You're After

As an owner, this is what you want from the sale.

Total Confidentiality

Your staff, customers, and competitors never know the business is for sale until you're ready for them to.

Strongest Possible Price and Terms

We position the business properly, create competitive interest where possible, and negotiate price and terms to protect the value you've built.

The Right Buyer

Not just the highest bidder. We qualify buyers on capital, capability, and intent so the business lands with someone who can actually run and grow it.

Qualified Buyers

Buyers are screened for financial capacity, intent, and fit and required to execute appropriate confidentiality agreements before receiving sensitive business information.

A Deal That Closes

We pre-screen with lenders and structure the offer so financing doesn't fall through at the finish line.

Clean Terms, Not Just a Number

Down payment, seller financing, earnouts, and contingencies structured to protect you after the ink dries.

The Process

From first call to closed sale.

A clear, staged process. We run every step with you.

01

Confidential Consultation

Understand the business, the owner's timeline and objectives. Explain the process, fees, confidentiality, and fit. No charge, no obligation.

02

Engagement

Execute the brokerage engagement agreement and collect the $2,500 engagement fee that begins the valuation, preparation, and sale process.

03

Valuation & Preparation

Analyze financials, establish an appropriate valuation range, evaluate financing feasibility, organize materials, and prepare the confidential marketing package.

04

Confidential Marketing

Take the opportunity to market through appropriate local and national channels, buyer networks, strategic acquirers, and investors.

05

Buyer Qualification & Offers

Screen buyers, manage confidentiality agreements, coordinate information release, and evaluate offers with our recommendation on each.

06

Negotiation, Due Diligence & Closing

Negotiate price and terms, coordinate buyer diligence and financing, and manage the process through closing.

What It Costs

A flat fee to start, then a commission at closing.

The consultation is free, and if you decide not to list, there's no cost. When you do list, a $2,500 engagement fee covers the upfront work of preparing and launching the sale. The 10% success commission is earned at closing, when your business sells. The engagement fee is credited toward that commission, so you don't pay it twice.

10% Success Fee

The success fee is 10% of the purchase price attributable to the business, excluding separately conveyed real estate. The $2,500 engagement fee is credited against the success fee due at closing.

Real Estate

When owned real estate is included in the transaction, the real estate is handled under a separate real estate brokerage agreement and commission. That commission is separate from Vasana's business-sale success fee.

If there's no real estate involved, only the 10% business commission applies.

Not Ready to Sell Yet?

Prepare it first. Then sell it for more.

If you're a year or more from selling, Vasana can help strengthen the business first through our Business Transition & Exit Readiness work, improving performance, reducing owner dependence, increasing transferability, and building value before you go to market.

Frequently Asked Questions

Straight answers.

Let's talk about selling your business.

Free consultation. Strict confidentiality. A no-obligation conversation, and a business valuation once you list with us. The first call is the one that starts the process.

Free, confidential conversation. No pressure, no obligation.

Business sale services are not available in: AK, AZ, CA, CO, FL, GA, ID, IL, MI, MN, NE, NV, OR, SD, UT, WI, WY. Business advisory, transformation, and exit-preparation services are available nationwide. Business sale representation is available only where Vasana is legally permitted to provide those services.