We help owners scale, prepare, and sell their business on their terms.
Vasana is a business growth and transformation firm for entrepreneurs and leaders who are done doing it the hard way. Founded by Christina Gentry, we take owners from the first honest look at the business all the way through a clean, profitable sale, with the strategic and operational work to scale in between.
About Christina Gentry
An operator who built the methodology from the inside.
I didn't come out of a classroom. I started in accounting, fell hard for real estate, and before long was running my own brokerage and moving an entire team onto a national platform. But I was never just one thing, I built and ran a stack of businesses at the same time: online stores, a retail storefront, a tax and accounting practice, a coaching brand.
I've also been on the other side of the table, helping owners prepare their businesses for sale, take them to market, and close. So when I work with you, it isn't theory, it's what I've built myself and walked other people through.
For a long time I thought the gaps in my businesses were strategy problems. They weren't. The strategy was usually fine. The person running it, my patterns, my identity, that was the actual variable. Once I saw that clearly, I couldn't unsee it in the people I was working with.
Your business can't outgrow you. I'm not teaching from a place I used to be, I'm still building, still running the methodology, still in it.
What we do
Most consulting never touches the person running the business. Most coaching never touches the business. We do both, because the business and the leader are the same system.
Growth & Transformation
Strategic, hands-on help to systemize, scale, and prepare your business for a clean exit.
Exit Planning & Business Sales
Valuation, marketing, qualified buyer outreach, and deal support so you sell for what it is worth.
Coaching
1:1 work that tells you what you need to hear, not what you want to hear, so the real patterns finally break.
25+
Years building & operating real businesses
4
Ways to work with us
23+
Free interactive tools
$0
To start using our resources
Selling your business, done with you, not for you
Most owners get one shot at an exit, and most lose value they never knew they were leaving on the table. We work beside you from the first prep decision to the signed deal.
1. Prepare & Position
We diagnose the business, fix what a buyer will discount, and document the story and numbers that justify your valuation.
2. Value & Market
We set a defensible valuation, build the confidential offering, and run qualified buyer outreach so the right buyers actually see it.
3. Qualify & Negotiate
We screen buyers, manage NDAs and information access, and negotiate the terms so you do not get picked apart at the table.
4. Close the Sale
We support due diligence, deal structure, and the final paperwork, staying in your corner until the wire clears.