Different from readiness \u2014 this shows your value builders versus your value killers. For owners who discover they're worth $1.2M today but want $2M, this is the bridge into building a more valuable company before representing the eventual sale.
1.Revenue growth
Is your revenue growing year over year?
2.Profitability
Are your profit margins healthy and stable?
3.Revenue consistency
Is your revenue predictable month to month?
4.Recurring revenue
Do you have contracts, subscriptions, or repeat patterns?
5.Customer concentration
Is your customer base diversified (no single customer dominant)?
6.Owner dependence
Can the business run without you?
7.Management team
Is there a management team that stays after a sale?
8.Documentation
Are your systems and processes documented?
9.Competitive advantage
Do you have a clear, defensible competitive advantage?
10.Brand
Does your business have a strong, recognized brand?
11.Market position
Are you a leader or strong player in your market?
12.Transferability
Could a new owner successfully take over and run this business?
13.Growth opportunities
Are there clear, unrealized growth opportunities?