Is Your Revenue Safe, or Is One Customer or Channel Propping It Up?
The silent valuation killer is revenue that looks fine until it isn't: one big customer, one channel, thin margin, or customers who don't stick. Take about 22 adaptive questions across concentration, channels, churn, margin, recurrence, and visibility, and find the one risk most hiding in your revenue, with the fix emailed to you.
A few customers carry most of your revenue
One channel is propping up your whole pipeline
Customers leave about as fast as you win them
You can't actually see which revenue is good revenue
Revenue Quality & Concentration Risk
An adaptive diagnostic that maps the durability of your revenue across six risks, and pinpoints the one most likely to cap your valuation or break in a downturn.
Free assessment · about 22 questions · results emailed instantly
Vasana.
How it works
Enter your details
Quick contact info so we can send your personalized results.
Answer about 22 questions
A focused diagnostic that pinpoints your real situation.
Get results + next steps
Emailed to you instantly, with the steps that actually matter.
Owners who got their time back
Vasana helped me see the business didn't need me in every decision. Within 90 days I had a manager running day-to-day and took my first real vacation in 8 years.
Michael R.
Manufacturing owner
I was the bottleneck and didn't realize it. Vasana laid out exactly how to step back, and the business actually ran better without me in the middle of everything.
Dana L.
Healthcare practice owner
I thought I had a sales problem. Vasana showed me it was really pricing and margin. We re-priced the right offers and margins jumped within a quarter.
Tom K.
B2B services founder
- The assessment + your results
- A short call to see if there is a fit
- An honest read on your situation
Paid engagements
- Full business valuation
- Exit roadmap & buyer marketing
- Systems build-out & transformation
Questions, answered
What does this diagnostic measure?+
It maps the six risks to revenue durability: customer concentration, channel concentration, churn, margin, recurrence, and whether you can actually see revenue quality. Then it pinpoints the one most likely to cap your valuation or break in a downturn.
Do the questions change based on my answers?+
Yes. After the opening set, it asks targeted tie-breakers between your top two risks, plus a question that tests your own guess against the data, then a confirmation. It is built to find the real risk, not just confirm your hunch.
Is this confidential?+
Yes. Everything you share is private and never disclosed. We work with owners on sensitive revenue and valuation issues every day.
Will I get a sales pitch?+
No. The assessment and your results are genuinely free. If there is a fit, we will mention how we can help, and only if you want to hear it.
How long does it take?+
About a minute for your details, then around 22 quick questions. Your results are emailed to you instantly.
What happens after I get my results?+
Your results are emailed to you instantly with the next steps that matter most. If you want to talk it through, you can request a call right from your results page, otherwise we will not contact you. No pressure, no obligation.
Revenue Quality & Concentration Risk
Free · results emailed instantly